The role of an ad agency has expanded over time and now includes not only designing advertisements and public service advertisements but also taking care of the complete digital marketing solution for a company. Advertising agencies are now expected to have a holistic understanding of an organization and its customers. This means they must not only know what type of products and services the company offers but also its target audience and their buying behavior. Additionally, agencies should know about the competition, the company’s overall marketing strategy and the financial budget available for the campaign. Once all this information is gathered, an ad agency can decide the type of ad to be put in front of the customers. Typically, there are three types of advertisements: - Ads promoting a company’s product or service - Ads that are meant to remind customers about the product or service or the brand name - Ads that are meant to convert customers into buyersAs per the definition, all three types of advertisements can be put in front of the consumers. However, ad agencies usually specialize in one type of ad to ensure that they can deliver the best results.
Product advertisements are used to promote a company’s product or service. To design these advertisements, ad agencies use images and logos of the product, the company name and information about the product. They may also include a price, product features and other details. Once the advertisement is designed, the ad agency will decide on the medium through which it will be published. The agency can print the advertisement on billboards, posters, newspapers and magazines or broadcast it on TV and radio. Depending on the budget available, agencies can also create customized advertisements and place them on websites or social media sites.
Public service advertisements are designed to educate or inform the public about certain issues such as road safety, health, water conservation, etc. These ads may also create awareness about government schemes or new laws. To create these advertisements, ad agencies use images and logos of the concerned government department, the name of the state and the location. They may also include a quote from the government officials encouraging people to take action. Depending on the type of advertisement, agencies can also create customized advertisements and place them on websites or social media sites.
Repeated advertisements are designed to remind customers about the product or service. Advertising agencies can use images and logos of the product, the company name and information about the product. They may also include a price, product features and other details. Once the advertisement is designed, the ad agency will decide on the medium through which it will be published. The agency can print the advertisement on billboards, posters, newspapers and magazines or broadcast it on TV and radio. Depending on the budget available, agencies can also create customized advertisements and place them on websites or social media sites.
The role of an ad agency has expanded over time and now includes not only designing advertisements and public service advertisements but also taking care of the complete digital marketing solution for a company. Advertising agencies are now expected to have a holistic understanding of an organization and its customers. This means they must not only know what type of products and services the company offers but also its target audience and their buying behavior. Additionally, agencies should know about the competition, the company’s overall marketing strategy and the financial budget available for the campaign. Once all this information is gathered, an ad agency can decide the type of ad to be put in front of the customers. Typically, there are three types of advertisements: - Ads promoting a company’s product or service - Ads that are meant to remind customers about the product or service or the brand name - Ads that are meant to convert customers into buyersAs per the definition, all three types of advertisements can be put in front of the consumers. However, ad agencies usually specialize in one type of ad to ensure that they can deliver the best results.