As a PR professional, it’s important to stay informed of current events and trends. This can help you come up with new ideas and communicate them to clients effectively. PR campaigns revolve around current events and topics that people are interested in. This means that PR professionals must be aware of current events and be able to use them to their clients’ advantage. Having a firm grasp of current events will also make you more valuable to potential clients. In the same way that journalists rely on timely reporting to inform their stories, PR professionals need timely information to pitch relevant content to clients and potential investors.The following are examples of current events and topics that have been covered in PR campaigns in recent years:
In 2017, the “metoo” movement became a topic of discussion around the world after a wave of sexual harassment and sexual assault allegations against prominent men in Hollywood and other industries came to light. PR professionals seized on these events as an opportunity to generate media coverage and promote their clients’ brands. PR agencies helped clients create related content (e.g. educational materials, podcasts, etc.) that they could share with their audiences in order to raise awareness about sexual harassment and assault and encourage people to report incidents. In some cases, PR professionals even helped clients create “metoo” websites through which users could report incidents.
In 2017, PepsiCo launched the “Pepsi Refresh Project,” which was a campaign designed to re-think how the company communicated with consumers. In order to do this, PepsiCo partnered with a wide variety of artists and influencers. The goal was to drive people to PepsiCo.com where they could learn more about the campaign as well as discover new artists and musicians. This PR campaign was designed to promote PepsiCo’s “new and different” approach to brand communication. It featured a variety of different artists, from supermodels to artists who were not well known at the time. It also used different social media platforms to engage with young people. This PR campaign was designed to drive brand awareness and generate new customers. It was also designed to help PepsiCo engage with millennials, a key demographic that they needed to attract more of in order to grow their business.
In 2011, Nike released a new commercial called “The Air,” which featured basketball player Steph Curry. In the commercial, Steph Curry ran through a city, stopped, and took a jump shot. The ad had a simple message: Just do it. It generated a lot of excitement and media coverage. It also generated a ton of marketing value for Nike. The commercial was played in national sports networks as well as on TV talk shows such as The Tonight Show with Jay Leno. It was also featured on websites such as YouTube, which made it accessible to millions of people. The commercial generated tons of new customers for Nike. This campaign also generated a lot of media coverage for Nike. The campaign became one of the most covered topics in the advertising industry.
In 2011, a fire broke out at the Blue Angel Restaurant in New York City. The fire completely destroyed the building. The fire department found a man inside the restaurant. The restaurant had been closed for several hours. The fire department found the man unconscious and unresponsive, so they performed CPR. But the man was unable to be resuscitated. It was later discovered that the man was a chef who worked at the restaurant. He had become trapped inside the restaurant while he was cooking. PR professionals seized on the Blue Angel Restaurant Fire as an opportunity to promote their clients’ businesses. In many cases, PR professionals helped clients capitalize on the event by pitching story ideas to media outlets. PR agencies also helped clients create materials that they could share with the public.
As you can see, there are many current events and topics that PR professionals can use to their clients’ advantage. It is important to stay informed and know what is happening in the world so that you can come up with creative ideas for PR campaigns and pitch them to media outlets. This will help you get more media coverage and help your clients reach new audiences.